Case Study: Buckinghamshire Accountant: 3 Meetings in 1 Week

Client location: Buckinghamshire
Timeframe: First 7 days after refresh
Channel: LinkedIn profile + content + local connections

Results at a glance (Week 1)

• 3 sales meetings booked in the first 7 days

• 37.7% connection acceptance rate

• +1,705% increase in impressions

• +6,880% increase in profile views

These outcomes followed a very focused refresh and a short burst of consistent activity aimed at people within 10 miles of the client’s office.

Starting point

A capable accountant with a low-traffic LinkedIn profile and limited recent posting. Visibility was the bottleneck, and the local audience didn’t have a clear reason to click through or get in touch.

What we did (simple and local)

1. Profile optimised

   • Clean profile photo (professional, high-contrast crop)

   • New banner aligned to local SMEs and the service outcome

2. Daily posts (first week)

   • Short, practical updates for local businesses to keep the profile active and visible in the feed.

3. Local connections (10-mile radius)

   • Connected with individuals near the office to grow a relevant network quickly.

Why it worked

• Instant clarity: The refreshed photo + banner made the profile feel current and credible, which helps convert views into clicks and replies.

• Consistent touch points: Daily posts gave the algorithm more chances to surface the profile and sent a “still active” signal to new connections.

• Proximity matters: Focusing on people within 10 miles meant the conversations felt relevant and practical (“nearby” is a real advantage for many SMEs).

Next steps for this client

• Keep the daily posting cadence for another 2/3 weeks.

• Continue local connections and log the acceptance rate weekly.

• Track outcomes from the three meetings (pipeline and revenue) to benchmark month-two performance.

Takeaways for local accountants

1. Tidy the profile first (photo + banner). It’s a conversion asset.

2. Post consistently—brief, helpful posts are enough to drive visibility.

3. Target locally. Proximity creates easier, faster conversations.

Want results like this?

We handle the profile refresh, content, and outreach so you can focus on the work—then show up to booked calls.

Book a quick intro to see if this approach fits your practice.