Solo Accountant (London)→ 5 Meetings in 30 (LinkedIn Outreach Case Study)

From launch to first meeting in 4 days. Month 1: 5 meetings, 1 client won, 15,000+ impressions, 600 messages, 350 new connections.

The Client & Goal

• Headcount: 1 (founder-led practice)

• Target: SMEs in London

• Channel: LinkedIn

• Launch: 1st week of July

• Objective: predictable, qualified meetings without spam

What We Implemented (Week-by-Week)

Week 0 - Kickoff

• ICA/ICP pass and London-SME positioning

• Profile overhaul (headline, banner, About → outcomes, call-to-action)

• Calendar routing + reply framework

Week 1 - Launch

• Connection warm-up to London SME decision-makers

• Ghostwritten post cadence (3-4 that week) to prime the feed

• First meeting booked on day 4

Weeks 2 to 4 - Optimise & Scale

• A/B test openers (problem-led vs. authority-led)

• Tighten title/industry filters; maintain human follow-ups

• Add soft nurtures (commenting + light bump messages)

30-Day Results (Month 1)

• 5 sales meetings booked

• 1 client won

• 15,000+ content impressions

• 600 messages sent (human-led, no automation spam)

• 350 net new connections (pipeline for ongoing outreach)

“Keeping the tone founder-led and locally specific (London SMEs) did the heavy lifting. Day 4 to first meeting validated the positioning fast.”

Could This Work For You?

Best fits:

• Owner-led firms

• Clear local/vertical focus (e.g., London SMEs)

• Willing to let us post/DM in your voice

Interested?

Book an Intro → We’ll audit your profile + give you the numbers (no pitch).